However, at the same time, they had to pay their bills as well. The founders of the company wanted to create an instant messaging platform for users and not for large corporate entities to place ads. Whatsapp was developed as an ad-free platform with a focus on providing great user experience – and ads significantly damage that user experience. Unlike most other applications, WhatsApp does not earn revenue through advertisements. It has since surpassed Facebook’s messenger and Instagram, the third and fourth biggest properties. In February 2018, WhatsApp had 1.5 billion users and was Facebook’s second-biggest property. WhatsApp, a pun for “What’s up?” became popular because its encrypted messages were stored on users’ smartphones instead of company servers – making the service more private and secure.Īfter five years in existence and a bit of wooing from Facebook CEO Mark Zuckerberg, Facebook Inc purchased WhatsApp in February 2014 for $19 billion when it had a user base of $400 million.
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